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Branding

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Why Brands Need the Human Touch Beyond Surveys?
21 Jul 2025 • 5 min read

Why Brands Need the Human Touch Beyond Surveys?

In an age where automation, artificial intelligence, and big data drive much of the modern customer experience, one crucial factor still sets successful brands apart: the human touch in branding. While customer surveys and digital feedback platforms have become essential tools for evaluating customer satisfaction, measuring Net Promoter Scores (NPS)

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