Generation Z, the cohort born between 1996 and 2010, is rapidly emerging as a transformative force—both in society and the marketplace. As we look toward 2025, we witness a unique set of Gen Z characteristics shaping everything from digital engagement and consumer trends to workplace culture and social values.
Feedback is the foundation of modern business growth, yet in 2025, getting genuine responses from customers and employees remains a strategic challenge. Traditional surveys—no matter how well-designed—often attract low response rates, incomplete answers, and disengaged participants. That’s where reward-driven surveys step in, rapidly transforming the feedback landscape.
Generation Alpha is quietly reshaping the world as we know it. Born from 2010 onwards, this remarkable cohort is poised to redefine culture, education, technology, and the workplace by 2025. If you’re a business leader, educator, marketer, or innovator looking to stay ahead of the curve, understanding Generation Alpha
In today’s rapidly evolving business landscape, decisions driven by guesswork are a recipe for missed opportunities and costly setbacks. That’s why understanding and leveraging the benefits of marketing research is no longer just an advantage—it’s a necessity for sustainable business growth. Whether you’re launching a
Marketing Trends 2025: 6 Strategies Reshaping Brand Success The marketing universe in 2025 is evolving faster than ever, and savvy brands know that keeping pace is no longer optional—it's essential. Generative AI, groundbreaking personalization tactics, and a first-party data revolution are fundamentally altering the approach marketers take
Understanding who qualifies as a high income earner in the US is more relevant than ever in 2025, as income inequality, wealth concentration, and economic policies continue to dominate headlines and boardroom discussions alike. With the economic landscape in constant flux, defining this exclusive group—and grasping their priorities, behaviors,
Valentine's Day global traditions are far more than candy hearts and red roses. Each February 14th, this day inspires a dazzling array of customs, spending patterns, and cultural twists around the world. In 2024, the celebration of love reached new heights—both in the diversity of activities and
Dining out is more than just a meal in the Asia-Pacific (APAC) region—it's a vibrant reflection of diverse cultures, evolving consumer tastes, and the dynamic pace of economic change. In 2025, dining out stands as both a social ritual and an economic engine: over half of APAC
Getting feedback is easy. Getting honest, unbiased feedback? That’s the real challenge. Badly worded or poorly structured questions can unknowingly influence how people respond. That means your insights may not reflect what customers truly feel—and your decisions might go off-track. At PollPe, we believe in the power of
In today’s experience economy, timing is everything. The closer you are to the moment of interaction, the more honest and accurate the feedback. That’s why brands across retail, F&B, FMCG, and services are turning to a simple yet powerful tool: QR codes. At PollPe, we’re
If you’re trying to understand your customers better, you’ve likely heard of NPS, CSAT, and CES. But which one should you use? And when? In this guide, we break down the differences between these 3 popular feedback metrics—and how PollPe helps you run all of them effortlessly.
Let’s be honest—most people don’t love filling out surveys. Especially when they’re asked the same questions again and again. Welcome to the world of feedback fatigue—a silent killer of data quality and user engagement. At PollPe, we’re not just solving this problem—we’re
In a world where attention spans are shrinking and user expectations are rising, traditional consumer surveys just don’t cut it anymore. Long forms, generic questions, and zero incentive? That’s a recipe for low completion rates and biased insights. At PollPe, we’re reshaping how brands collect feedback—making
