15 Best Free Online Survey Tools and Apps for 2025 [Expert Reviews]
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Collecting feedback and actionable insights has become non-negotiable for businesses, educators, researchers, and organizations dedicated to continuous improvement. Enter the era of free online survey tools—dynamic platforms empowering anyone to design, launch, and analyze surveys in minutes, without hefty budgets or IT expertise. As we move into 2025, the options have evolved: new apps pack powerful analytics, visually engaging templates, reward-driven participation, and robust integrations, all within generous free plans. Whether you’re running a high-volume customer feedback campaign, tracking employee engagement, conducting academic research, or enhancing brand loyalty programs, choosing the best free online survey tools 2025 can make all the difference in response rates, data quality, and overall impact. This expert-reviewed guide benchmarks the leading free survey makers, dives into essential trends, and helps you select the perfect fit for your goals—unlocking the full potential of fast, meaningful feedback at zero cost.
Why Use Free Online Survey Tools in 2025?
Key Benefits and Use Cases
Free online survey tools are now central to how organizations of every size gather and leverage feedback. Here’s why they lead the pack in 2025:
- Zero-Cost Innovation: Run unlimited surveys and gather valuable insights without software expenses, ideal for small businesses, nonprofits, and startups.
- Accessible Anywhere: Mobile-first and web-based apps mean teams and respondents can participate on the go, fueling higher completion rates.
- Ease of Use: Modern survey form builders boast intuitive drag-and-drop interfaces, built-in templates, multi-language support, and real-time visualization dashboards.
- Diverse Use Cases: From customer experience (CX) and market research to event feedback, remote employee check-ins, course evaluations, and lead generation—survey makers cover it all.
Typical audiences leveraging free survey makers in 2025 include:
- Customer experience and product teams
- HR managers for pulse checks and engagement surveys
- Educators and academic researchers
- Agencies running campaign assessments
- Healthcare providers monitoring patient satisfaction
Shifts in 2025: Trends and New Features
- Unlimited Survey Capability: Leading tools such as Google Forms, Tally, and SurveyPlanet offer unlimited questions, responses, and surveys—even on free plans, matching the growing appetite for large-scale data collection.
- Engagement-Driven Designs: Visually compelling surveys (e.g., Typeform, SurveySparrow) use conversational layouts and rich media for higher completion rates.
- Smart Automation and Logic: Advanced branching, conditional flows, and triggered workflows boost personalized experiences and actionable insights.
- Integration Ecosystem: Smooth connections with CRM, Slack, Google Sheets, and hundreds of business apps automate data processes and notifications.
- Reward-Driven Participation: Cashback, coupons, and incentive integration (as seen in PollPe and similar modern offerings) turbocharge response rates and engagement.
- Mobile & QR Optimization: QR-ready and mobile-first experiences let you collect feedback in-store, at events, or field locations with ease.
According to Sogolytics’ 2025 report, 70% of businesses now rely on online survey software as a central channel for customer and employee insights—a trend only set to escalate as tools become more robust, secure, and accessible.
15 Best Free Online Survey Tools and Apps [Expert Reviews]
Below are top-rated online survey makers for 2025, benchmarked for their free plan generosity, feature set, and overall user experience:
1. PollPe
Best for: AI-powered conversational surveys, respondent rewards, and fast, reliable insights for every team.
PollPe Forms is a 360° insights platform that blends agile survey creation, mobile-first participation, built-in respondent rewards, and smart analytics — helping organizations of all sizes collect accurate, actionable feedback in real time. With AI-assisted form building and affordability at its core, it’s designed for modern, insight-driven teams.
2. Typeform
Best for: Visually engaging, conversational surveys.
Typeform’s free plan offers beautifully interactive forms, image/video support, advanced question types, and smooth logic jumps—ideal for boosting completion rates. Limitations include response caps and less customization on the free tier.
3. SurveyMonkey
Best for: Robust analytics and classic survey functionality.
The free plan lets you create up to 10 questions per survey and view 40 responses per survey. While capped, SurveyMonkey offers powerful analytics and a massive template library for business-grade insights.
4. Jotform
Best for: Flexible form building with advanced integrations.
With 100 monthly submissions and five active forms on the free tier, Jotform excels at building visually impressive forms and automating workflows via Zapier, Slack, and more.
5. Zoho Survey
Best for: Teams needing basic surveys and report generation.
The free plan includes unlimited surveys with up to 10 questions and 100 responses per survey, offering email distribution and real-time reporting in the user-friendly Zoho ecosystem.
6. SurveyPlanet
Best for: High-volume survey needs and easy mobile access.
SurveyPlanet’s standout is unlimited surveys, questions, and responses on its generous free plan—making it a favorite for organizations running frequent feedback campaigns.
7. SurveyJS
Best for: Developers/custom integrations and open-source solutions.
SurveyJS empowers technical teams to build fully customizable surveys and embed them with developer-first APIs, making it an ideal fit for apps, websites, and tailored workflows.
8. Sogolytics
Best for: Advanced analytics and data security.
The free plan grants essential NPS, CSAT, and CX templates, basic analytics, and GDPR-compliant security—excellent for organizations with compliance needs and data-driven goals.
9. SurveySparrow
Best for: Mobile-friendly surveys and conversational interfaces.
The free version offers two survey projects per month and 100 responses, with logic jumps and multimedia support. SurveySparrow stands out for its chat-like forms and exceptional participant experience.
10. Qualtrics
Best for: Enterprise-grade feedback and research.
Qualtrics’ free plan is tailored for academic and professional research: robust data collection tools, real-time analytics, and advanced survey logic, albeit with limitations on response volume.
11. QuestionPro
Best for: Ready-made templates and multi-channel distribution.
This tool provides unlimited surveys and responses (with branding) and strong reporting, template variety, and integration options for cross-channel distribution.
12. Qualaroo
Best for: Website pop-up surveys and in-app feedback.
Free users can implement pop-up surveys targeting specific user segments directly on apps or websites—great for product and UX teams seeking real-time feedback.
13. Freshdesk (Survey Tool)
Best for: Customer support feedback within ticketing workflows.
Freshdesk offers a survey module for after-ticket customer feedback, seamlessly integrated into helpdesk processes and reflecting support team performance trends.
14. Google Forms
Best for: Simplicity, unlimited surveys, and Google Workspace users.
Google Forms remains a staple, with its no-cost, unlimited submissions, logic branching, and real-time results. Native Google Sheets integration makes it perfect for quick data collection and collaboration across education, business, and nonprofit contexts.
15. Formbricks
Best for: Open-source and privacy-focused feedback.
Formbricks impresses with GDPR-compliant, open-source survey tools that can be self-hosted, offering full control for privacy-minded organizations and developers.
Each platform above has a unique value proposition—whether it’s engaging form design, broad integrations, unlimited data, or quirky features like pop-up feedback and reward automation.
Key Feature Comparison Table
| Tool | Unlimited Surveys | Unlimited Questions | Unlimited Responses | Logic/Branching | Integrations | Reward Incentives | Branding Removal |
|---|---|---|---|---|---|---|---|
| PollPe | ✔️ | ✔️ | ✔️ | ✔️ | CRM, Slack, Zapier, WhatsApp | ✔️ | ✔️ |
| Google Forms | ✔️ | ✔️ | ✔️ | ✔️ | Google, Zapier | ❌ | ❌ |
| Typeform | ✔️ | ✔️ | Limited | ✔️ | Zapier, Slack | ❌ | ❌ |
| SurveyMonkey | Limited | Limited | 40/survey | ✔️ | Zapier, Mailchimp | ❌ | ❌ |
| Jotform | 5 | ✔️ | 100/mo | ✔️ | Zapier, Slack | ❌ | ❌ |
| Zoho Survey | ✔️ | 10 | 100 | ✔️ | Zoho, G Suite | ❌ | ❌ |
| SurveyPlanet | ✔️ | ✔️ | ✔️ | ✔️ | Slack, Mailchimp | ❌ | ❌ |
| SurveyJS | ✔️ | ✔️ | ✔️ * | ✔️ | Open APIs | ❌ | ✔️ * |
| Sogolytics | ✔️ | 10 | 200 | ✔️ | Zapier | ❌ | ❌ |
| SurveySparrow | 2/mo | ✔️ | 100/mo | ✔️ | Zapier | ❌ | ❌ |
| Qualtrics | ✔️ | ✔️ | Limited | ✔️ | Salesforce, APIs | ❌ | ❌ |
| QuestionPro | ✔️ | ✔️ | ✔️ | ✔️ | Zapier, APIs | ❌ | ❌ |
| Qualaroo | ✔️ | ✔️ | Limited | ✔️ | Web/JS | ❌ | ❌ |
| Freshdesk Survey | Limited | Limited | Unlimited* | ✔️ | Helpdesk Apps | ❌ | ✔️ |
| Tally | ✔️ | ✔️ | ✔️ | ✔️ | Zapier, Notion | ❌ | ❌ |
| Formbricks | ✔️ * | ✔️ * | ✔️ * | ✔️ | Open APIs | ❌ | ✔️ * |
*Self-hosting or developer customization may be required.
How to Choose the Right Free Survey Tool for Your Needs
Factors to Consider
- Survey Volume: Will you need unlimited submissions, or do your projects require only a handful of responses?
- Customization and Branding: Do you want full control over the survey’s look and feel, or is standard branding acceptable?
- Distribution Channels: Do you need to deploy surveys via QR code, email, WhatsApp, web embed, or SMS?
- Mobile Experience: Is mobile access or offline data capture essential for your audience?
- Advanced Features: Are logic jumps, conditional paths, integrations with CRMs, reward incentives, or API access critical to your workflow?
- Data Security and Privacy: Is GDPR compliance and secured data storage a priority?
Case-in-point: A retail brand with global foot traffic may prioritize QR-powered, reward-driven feedback like PollPe provides, while academic researchers might lean towards Google Forms or Qualtrics for detailed, unlimited submissions and robust export capability.
Common Pitfalls to Avoid
- Skipping on data limits — verify submission, question, and response limits before launching a large initiative.
- Ignoring mobile or integration needs — in 2025, more than half of all survey responses come via mobile device.
- Overlooking respondent incentives — response rates can double or triple with appropriate rewards.
- Assuming free equals fully private — review privacy policies and security certifications before handling sensitive data.
- Neglecting to test — always pilot your survey with a select group before scaling to your full audience.
Frequently Asked Questions
What are the limitations of free survey tools compared to paid versions?
While free survey tools are feature-rich in 2025, they typically restrict advanced analytics, white-label branding, response limits, integration options, and support levels. Paid plans often unlock custom domains, API access, advanced security, and removal of tool branding.
How secure and private are free online survey apps?
Major platforms like Sogolytics, Google Forms, and Formbricks invest in robust data privacy and compliance certifications (GDPR, CCPA, etc.), but data hosted on free tiers may be subject to platform usage analytics or advertising. For confidential research or regulated industries, review tool policies—consider privacy-focused or self-hosted solutions if necessary.
Which survey tool is best for embedding surveys on websites or apps?
Platforms like Tally, Typeform, SurveyJS, Qualaroo, and PollPe offer flexible embed code or widget options. For full branding and seamless digital touchpoints, tools such as PollPe, Jotform, and SurveyJS stand out for their no-code and developer-friendly embed capabilities.
Are rewards or incentives available in any free online survey tools?
While most surveyed tools focus on core survey functionality, a new wave of platforms now allow reward automation. For instance, with PollPe, you can issue digital rewards, coupon codes, or cashback at scale to boost engagement—fueling up to 2-3x higher response rates versus non-incentivized surveys.
What’s the best free survey maker for students and teachers?
Google Forms, Zoho Survey, and Tally are favorites for education due to unlimited submissions, Google Classroom integration, and classroom-friendly design. Jotform is also popular for quizzes and rapid assessment forms.
Conclusion
Choosing the best free online survey tool in 2025 means balancing your priorities—unlimited data, engaging interfaces, analytic depth, incentives, and flexibility. From PollPe, Google Forms and Tally for unlimited usage to Typeform and SurveySparrow for design-forward experiences, and developer-first options like SurveyJS, today’s free survey apps empower every business and educator to collect feedback with confidence.
For those looking to elevate participation further, consider PollPe’s reward-driven surveys—seamlessly blending beautiful, mobile-first surveys with automation, loyalty incentives, and omni-channel distribution. You get the freedom of unlimited surveys, robust analytics, and a platform trusted by 100+ businesses for smarter feedback and engagement. Ready to try? Get started free today.
References: Zapier [1], Sogolytics [4], Userflow [5], G2, 2025.